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"They weren\'t just buying\\xa0the\\xa0product; they were buying the whole package."
\\nThat\'s how Chris Thoreau was able to go to a farmer\'s market selling one crop. \\xa0Just one. \\xa0Sunflower shoots. \\xa0He was able to go to market with just one crop because he was selling a product that had a great story.\\xa0
\\nIt was a product that was produced hyper-locally and one that was delivered to market via pedal power on a bike.
\\nSince Chris started his microgreen business nearly 10 years ago he has grown the business into one that has multiple employees and one that will do over $200,000 in sales in 2016.
\\nIf you want grow microgreens commercially, listen to today\'s episode. \\xa0You\'ll see how important it is to systematize your production and constantly record and analyze your results. \\xa0
\\nIt\'s the constant testing, analyze and adaptation that has made Chris\' business hugely successful. \\xa0
\\nI think that you will really get a lot out of this interview.
\\nYou\'ll learn how Chris introduced a brand new crop to his market. \\xa0How he priced that product. \\xa0
\\nAnd how and why he thinks about new products to sell.
\\nThere\'s a lot of in depth applicable business content in here for the experienced growers. \\xa0And for the beginners you will learn what Chris suggests for some good crops to grow.
\\nThere\'s a lot in this one and at it\'s core this interview focuses heavily on core success principles - relentless testing and experimentation, constant record keeping and analysis, and knowing what to focus on. \\xa0
\\nLearn more at permaculturevoices.com/112
\\nThe Growing Your Microgreens Business Workshop mentioned in this episode \\u2013 permaculturevoices.com/microgreenspv3
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