Podcasts Technology Everything Email Podcast Episode 9: Data-Driven Content Marketing and The Power of Email

Episode 9: Data-Driven Content Marketing and The Power of Email

Published: May 4, 2017, 4:16 p.m.

b'Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they need it? \\nIn this episode of the \\u201cEverything Email Podcast\\u201d, Ali and Kerel discuss this and more with Jay Baer, content marketing influencer, author and President of Convince & Convert, a digital marketing and customer experience consultancy.'