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b'In this podcast recorded at the Agile 2018 conference Shane Hastie, Lead Editor for Culture & Methods, spoke to Jeff Patton about moving from project to product thinking; whole team product ownership and satisfying the real customer needs.\\n\\nWhy listen to this podcast:\\n\\n\\u2022\\tThere is a lack of focus on product in the agile community \\u2013 the emphasis has been on projects \\n\\u2022\\t\\u201cProject\\u201d and \\u201cproduct\\u201d are used interchangeably, yet they are two very different things\\n\\u2022\\tIf you are building a product that is sold to end consumers, then they are your customer, not \\u201cthe business\\u201d; the focus on \\u201cthe business\\u201d means we build products to satisfy the internal perceived needs, not the real customer needs \\n\\u2022\\tWhen we start measuring outcomes, we realize that we\\u2019re wrong a lot and begin to embrace experimentation\\nImplementing effective measurement takes engineering \\u2013 instrumentation needs to be built into the product\\n\\nMore on this: Quick scan our curated show notes on InfoQ https://bit.ly/2R9ZiDT\\nYou can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq\\n\\nSubscribe: www.youtube.com/infoq\\nLike InfoQ on Facebook: bit.ly/2jmlyG8\\nFollow on Twitter: twitter.com/InfoQ\\nFollow on LinkedIn: www.linkedin.com/company/infoq\\nCheck the landing page on InfoQ: https://bit.ly/2R9ZiDT'