BROADCASTS.com

b'Energy Efficiency Markets interviews Ralph Cavanagh, co-director of the energy program for the National Resources Defense Council (NRDC), about the challenges facing the EE industry\\u2014including lack of programs in higher education\\u2014and the programs and policies needed to ramp up EE as quickly as possible. Cavanagh, whose organization has partnered with the American Public Power Association, calls, among other actions, for creating more rewards for customers using EE\\u2014including inverted rates that provide an incentive to use less energy.'