How to get people to buy into EE part 2

Published: March 9, 2011, 8:06 p.m.

Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of \u201cThe Upside of Irrationality.\u201d He talks about why people don't invest in EE and how to motivate them.