How To Convince Consumers to Save Energy

Published: Dec. 3, 2008, 9:18 p.m.

b'Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs? EE Markets interviews Suzanne Shelton, CEO of the Shelton group, which recently conducted its fourth annual Energy Pulse study looking at consumer attitudes about saving energy. She gives tips for convincing consumers to conserve.'