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Impact of Real Time Mapping of Diseases with Graham Dodge Sickweather
Graham Dodge, Co-Founder and CEO, Sickweather is part detective and part entrepreneur. He and his team are harvesting real time data from social media to identify early warning signs of the outbreak of the flu or allergy season. Using this social surveillance along with other reported health related and historical data, Sickweather is informing individuals about their risk of getting an infectious disease based on their physical location. The question is does this kind of information change behavior or just make people nervous. The pharmaceutical companies are also using this data to inform about ad buys and promotions.
@Sickweather