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Jen Costillo (@r0b0ts0nf1r3)\\xa0joined Elecia to talk about Jen\'s start-up: Bia Sport\\xa0(@BiaSport). They discuss the difficulties of being in an underfunded start-up as well as the joys of shipping a new product and their upcoming conference talks.

Jen discussed the company\'s focus on safety and privacy at the\\xa0DesignCon sponsored Geek Girl Dinner. She will be speaking at :

• Wearables Device Conference. Beyond Activity Trackers: Sport Wearables\\xa0Thursday, March 6, 2014 3:15pm. (Use the coupon code COSTILLO to save 30%.)
• EELive\'s embedded systems conference.\\xa0Battle Out of Painted Corner, Thursday, April 03, 2014 10:45am.
• EELive\'s EE Times Fantastical Theater of\\xa0Engineering Innovation (in the Expo, free!):\\xa0\\xa0Bia Sport Teardown. Time TBD. (With Elecia!)

Elecia will also be speaking at EELive, on how the internet of things isn\'t serving consumers very well on Thursday, April 03, 2014 at 1pm, though the talk title keeps changing.\\xa0