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During the pandemic, retailers and brands had to transition quickly to digital to continue to do business, and the fashion industry was no exception. A number of brands like Puma and retailers like Selfridges experimented with virtual showrooms\\u2014which are defined by Shopify as:\\xa0

an innovative solution that lets brands and retail buyers engage and sell products through an online platform. It replaces physical showrooms and trade shows, eliminating the need for a physical location and physical samples to show new collections.

It's important to note that virtual showrooms aren't just about virtual reality, they're also changing the eCommerce and online shopping experience. Here to talk more about it is Olga Dogadkina, she's the founder and CEO of Emperia VR, a company that's bringing the qualities of online gaming to shopping.\\xa0 In today's episode, we'll talk about what it's like to build online spaces for fashion, and she'll tell us more about her company's recent $10 million raise.

Electric Runway:\\xa0

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Emperia VR: https://emperiavr.com/