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b'One of the most common and important activities in data management, data profiling is the process of analyzing actual data and understanding its true structure and meaning. Data profiling is the first critical step in many IT projects, and is truly the key ingredient to successful data quality management. Tune in to this episode of The Learning Curve to hear data quality management guru Arkady Maydanchik cover the what, why, when, and how of data profiling. Data profiling techniques of varying levels of complexity will be discussed, as will topics related to the gathering, analysis, organization and performance of data profiles and data profile initiatives.'