Podcasts Technology Education Empowered Recruiting and Engaging Gen Z: A Conversation with Iowa State University’s Katharine Johnson Suski

Recruiting and Engaging Gen Z: A Conversation with Iowa State University’s Katharine Johnson Suski

Published: March 11, 2021, 8 a.m.

Gen Z is the newest generation hitting university hallways. How they think, what they want, and the expectations they set are different than any generation before them. Raised with digital devices in-hand and information at their fingertips, meeting Gen Z where they are requires institutions to upgrade their marketing departments and rethink how they connect with prospective students.

Joining the podcast today is Katharine Johnson Suski, the Executive Director of Admissions and New Student Programs at Iowa State University. Katharine has more than 20 years of experience working in admissions and recruitment, and today she shares not only what she’s learned, but what she’s seen change over the course of her career.

Katharine and Jason discuss how Katharine’s team has leveraged technology to better reach Gen Z and why authentic communication is key. Plus, Katharine shares what it’s been like operating a remote team and how today’s challenges have created new opportunities for inclusivity and access.

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