SumALL CEO On Using Big Data

Published: May 22, 2014, 10:31 p.m.

An ecommerce merchant deals with lots of data. There’s revenue, profit, customers, traffic, order values, Likes, followers . . . lots of data. One company that helps merchants sort through this data and make decisions is SumAll. Its CEO and co-founder, Dane Atkinson, speaks with Practical Ecommerce’s Kerry Murdock.