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Social media has become a mainstream tool that businesses are increasingly using to interact with their customers and boost sales. SocialGrub is a new service that helps businesses in the restaurant and retail industry optimize their social marketing efforts. Sam Rubin is co-founder of SocialGrub. Mr. Rubin is a restaurant and email marketing veteran. He created SocialGrub to further assist his clients with marketing their brands by utilizing social networks. He speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”