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SearchSpring Co-Founder on Improving Faceted-Category Navigation
Sophisticated site search helps consumers find products on an ecommerce site, and therefore increases sales. But site search can also work with faceted category navigation to help consumers. The blending of site search with faceted category navigation is our topic, and to explain it we are joined by Scott Zielinski, co-founder of SearchSpring, a leading search solution provider. He speaks with Kerry Murdock of Practical Ecommerce.