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OverstockArt.com CEO On 2010 Holiday Selling Results
The holiday selling season is important for many online merchants. This includes David Sasson, the founder and CEO of OverstockArt.com, a retailer of reproduced oil paintings that experienced a 25 percent increase in 2010 holiday sales, from 2009. He joins Practical Ecommerce’s Kerry Murdock to discuss what worked — and what didn’t work — for OverstockArt this past holiday season.