Monetate CEO on Ecommerce Personalization

Published: May 22, 2014, 10:30 p.m.

Retailers increasingly use data to personalize an online shopping experience. Geo location, shopping and browsing history, weather — all can impact how products are presented to online shoppers. Among the leaders in personalization technology is Monetate. Its co-founder and CEO, David Brussin, speaks with Practical Ecommerce’s Kerry Murdock.