Lessons from a Friendly Bet: Beardbrand vs. Supply.co

Published: Feb. 5, 2021, 5:08 p.m.

Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming products to males. We're direct competitors, in other words.