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In 2008 Robert Patton was coming off his second deployment in Iraq with the U.S. Army. “I was going to do 20 years in the Army,” he said, “But I'd already been on two deployments and was scheduled to go back for a third. I had a family. I didn’t want to spend half of my time in Iraq. So I had this idea.” That idea was a unique type of men's underwear. Fast forward to 2020 and his company, Sheath Underwear, is on track to record $2.6 million in sales.