BROADCASTS.com

Nearly every ecommerce merchant has experienced disgruntled customers or angry competitors who post dishonest comments about his or her business. This could be in so-called complaint sites, forums, blogs or other online venues. Internet attorney John Dozier says there are steps merchants can take to limit the damage from these attacks, and he joins Practical Ecommerce’s Kerry Murdock to discuss these steps and his new book, Google Bomb.