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Dijipop Founder on Ecommerce ‘End-Caps’
Physical, brick-and-mortar retailers market products with end-caps and special placements in an aisle, where retailers are typically paid for those promotions by wholesale suppliers. Ecommerce merchants can now do similar merchandising, and receive similar payments, from a new ad platform. The platform is from Dijipop, and its founder and CEO, Ji Kim, speaks with Practical Ecommerce’s Kerry Murdock.