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Global Brand Management Takes Center Stage at NAB
b'The theme for the 2012 NAB Show is "The Great Content Shift." From more capable video cameras in smartphones to ever-faster networks, digital video has become critical for enterprises. But how do enterprises and broadcasters efficiently manage this shift to digital content on a global basis? In this ECM News Podcast, Guy Hellier and John Price from the OpenText Customer Experience Management team discuss the challenges the content shift presents for global brand management and preview the OpenText presence at NAB.'