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Case Study: How People's United Made their Web Investment Pay Off
b"For: Marketing, communications and Web professionals interested in how to increase customer engagement and improve Web effectiveness Topic: Case study: Discover how People's United Bank, with the help of Xpediant Solutions, conquered the complexities of multiple online properties and achieved hard dollar ROI from the launch of a Web platform that grows along with their business. Contributors: Scott Hulbert, director of online services, People's United Bank and Qusai Mahesri , managing director of Xpediant Solutions"