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b'If you want to make a meaningful impact through your products, your company, or your message, it\'s crucial to understand the science of influence. Today, I\'m joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior.\\xa0\\nIn our conversation, Dr. Cialdini discusses why people say "yes," why they buy, and how you can apply the principles of influence to your business. He also equips you with tools to ethically navigate the world of marketing, get people to invest in you, and strengthen your team\'s productivity with simple language shifts.\\xa0\\n\\nIN THIS EPISODE, WE TALK ABOUT:\\n- The psychological factors that will lead you to a "yes"\\n- How to heighten productivity within your business structure\\xa0\\n- Tips for getting consumers and business partners to commit to you\\n- Cultivating relationships that promote reciprocity\\xa0\\n- The significance of strong testimonials and authority sources\\xa0\\n- The best way to encourage collaboration\\n\\nRESOURCES\\n- DM me the word \\u201cLEMON\\u201d on Instagram for my lemon water recipes!\\xa0\\n- Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.\\xa0\\n\\nCONNECT WITH DR. CIALDINI\\nSign up for Dr. Cialdini\\u2019s Newsletter: cialdini.com/newsletter\\nCheck out Dr. Cialdini\\u2019s book: Pre-Suasion: A Revolutionary Way to Influence and Persuade\\n\\nCONNECT WITH LORI\\nFollow me: @loriharder\\nFollow Earn Your Happy: @earnyourhappy\\nFollow Girlfriends & Business: @girlfriendsandbusiness'