BROADCASTS.com

b'I\\u2019m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Ros\\xe9 in the sparkling summer sun. When I wear Ros\\xe9 Summer, I\\u2019m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air.\\xa0\\n \\xa0\\n Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Ros\\xe9 Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Ros\\xe9 Summer, check out @caylagrayco and caylagray.com!\\xa0\\n \\xa0\\n IN THIS EPISODE, WE TALK ABOUT:\\n The life event that shifted Kelly\\u2019s perspective and drove her to pursue her entrepreneurial dreams\\n Kelly\\u2019s first step when it came to experimenting and testing fragrances\\xa0\\n Creative ways to expand your network when you\\u2019re entering a new industry\\xa0\\n Why Kelly decided to go the direct-to-consumer route\\xa0\\n Trends in buyer habits and priorities\\xa0\\n Kelly\\u2019s simple trick for learning how to speak industry jargon\\xa0\\n The fragrance notes and inspiration behind Ros\\xe9 Summer \\n RESOURCES\\n Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.\\xa0\\n Thanks to Gusto for sponsoring the show! To get 3 months free, go to gusto.com/lori.\\xa0\\xa0\\n\\n Sign up for The Spritz newsletter at litepink.com!\\n Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!\\n \\xa0\\n CONNECT WITH KELLY\\n Follow Kelly: @kelly_ward_kussman\\xa0\\n Follow Cayla Gray:@caylagrayco\\xa0\\n Shop Cayla Gray: caylagray.com\\xa0\\n \\xa0\\n CONNECT WITH LORI\\n Follow me: @loriharder\\n Follow Lite Pink: @drinklitepink\\n Follow Earn Your Happy: @earnyourhappy\\n Follow Girlfriends & Business: @girlfriendsandbusiness\\n Listen to Girlfriends & Business\\n \\xa0\\n GUEST BIO\\n Kelly Kussman is the founder and CEO of Cayla Gray.\\xa0 After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business.\\xa0 Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents.\\xa0 Kelly wanted to create healthier fragrance options for women because we deserve better products.'