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b"I\\u2019m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world\\u2019s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphasizes the importance of shifting the focus to who you really are, not just relying on your professional title to tell your whole story. She details some fascinating discoveries that her firm made through the first-ever US study on the state of personal branding, and shares the current trends she and her team are seeing in marketing. Plus, she breaks down the four most important questions that you need to get really clear on before launching your personal brand and gives her top tips about where to start that process.\\xa0\\n \\xa0\\n IN THIS EPISODE, WE TALK ABOUT:\\n Creating a monetization plan for your reputation\\n What motherhood has taught AJ about personal branding\\xa0\\n Why your comfort will ultimately hold you back from your calling\\xa0\\n AJ\\u2019s process for being present and consistent with follow-ups\\xa0\\n The three questions that Brand Builders Group sought to answer in their national personal branding study\\xa0\\n The best way to get started with your personal branding strategy\\xa0\\n \\xa0\\n RESOURCES\\n Schedule your FREE personal brand strategy call with one of the Brand Builders Group experts at freebrandcall.com/loriharder!\\xa0\\n Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.\\xa0\\n Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori.\\n Sign up for The Spritz newsletter at litepink.com!\\n Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!\\n \\xa0\\n CONNECT WITH AJ\\xa0\\n Follow AJ: @aj_vaden\\xa0\\n Learn more about Brand Builders Group: brandbuildersgroup.com\\xa0\\n Listen to The Influential Personal Brand Podcast\\xa0\\n \\xa0\\n CONNECT WITH LORI\\n Follow me: @loriharder\\n Follow Lite Pink: @drinklitepink\\n Follow Earn Your Happy: @earnyourhappy\\n Follow Girlfriends & Business: @girlfriendsandbusiness\\n Listen to Girlfriends & Business\\n \\xa0\\n GUEST BIO\\n AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities\\xa0on\\xa0personal brand strategy.\\xa0\\n \\xa0\\n She\\u2019s\\xa0also the co-host of the Influential Personal Brand podcast, named\\xa0one of Forbes'\\xa0top 10 podcasts to listen to in 2021.\\xa0Along with her company\\xa0she\\u2019s\\xa0been featured in Inc, Success Magazine, Fast Company, Entrepreneur, and Good Morning America.\\xa0\\n With\\xa0an entrepreneurial career that spans\\xa015 years, AJ\\xa0has been part of founding,\\xa0building, and leading 4 different 7 and 8 figure companies all centered about personal and professional development practices.\\xa0\\n Her client roster includes\\xa0senior\\xa0executives from\\xa0Fortune 100 Companies\\xa0and 9 Figure Entrepreneurs\\xa0to Hollywood Actors, Award Winning Musicians and Politicians to New York Times Bestselling Authors and\\xa0world-renowned\\xa0thought leaders.\\xa0\\n \\xa0\\n She has spoken to hundreds of thousands of people from across the world spanning globally recognized brands such as Bridgestone and DIRECTV to industry leaders including Budget Blinds, Verizon Cellular Sales, and American Pacific Mortgage to nationally recognized organizations like NAWBO and EO on how to become more well known in your space and leverage your reputation to be recognized as your industry\\u2019s \\u201cgo-to\\u201d expert."