BROADCASTS.com

b'One of the biggest questions that I get asked is why we chose the direct-to-consumer (DTC) route instead of getting on the shelves of major retailers. In today\\u2019s episode, Lauren and I talk about the benefits of being DTC, how we collect data and insights about our customer base, and how we\\u2019ve harnessed the power of social media to build the Lite Pink brand before we even launch. Being able to connect to our followers and build relationships in the DMs has been an invaluable tool, especially with all the delays we\\u2019re facing. We discuss how to convert social media comments into sales and create a community of people who truly align with your brand. We also share our major takeaways from working in new and uncertain environments.\\xa0\\n \\xa0\\n IN THIS EPISODE, WE TALK ABOUT:\\n Exciting Lite Pink updates\\xa0\\n Learning that you can still move forward and make decisions even when you don\\u2019t have all the answers\\xa0\\n How social media has helped us generate buzz and create the identity of Lite Pink\\xa0\\n The advantages and challenges of both DTC and launching in retail\\xa0\\n Creating organic reach on social media\\xa0\\n \\xa0\\n RESOURCES\\n Sign up for The Spritz newsletter at litepink.com!\\n Text LITE PINK to 310-496-8363 with your questions or topics that you want us to cover in future episodes!\\n \\xa0\\n CONNECT WITH LAUREN\\n Follow Lauren: @thelivelylo\\xa0\\n \\xa0\\n CONNECT WITH LORI\\n Follow me: @loriharder\\n Follow Lite Pink: @drinklitepink\\n Follow Earn Your Happy: @earnyourhappy\\n Follow Girlfriends & Business: @girlfriendsandbusiness\\n Listen to Girlfriends & Business'