554. Start your passion business - with Dianna Cohen

Published: June 22, 2020, 8 a.m.

b"In This Episode You Will Learn About:\\n Making luxury haircare products accessible and affordable\\n Knowing your customers\\n Finding your why\\n Not being nostalgic about how things were\\n Raising capital versus building community\\n Getting in front of influential people\\n \\xa0\\n Resources:\\n crownaffair.com\\n instagram.com/crownaffair\\n instagram.com/diannacohen\\n linkedin.com/in/diannacohen\\n \\xa0\\n Show Notes:\\n I first met Dianna Cohen at a Create & Cultivate dinner and I was immediately drawn to her energy. She\\u2019s the founder of luxury haircare brand Crown Affair, and before that, she founded the brand marketing agency Levitate. She\\u2019s so incredibly generous and willing to jump on a phone to help you, whether you\\u2019re looking to grow as a business or as a human being.\\n \\xa0\\n Question Highlights:\\n What were you thinking when you were first choosing what your career would look like?\\n If you were launching your product now, what are the most important lessons you would want to know?\\n What\\u2019s one of the toughest lessons you\\u2019ve had to learn?\\n How did you go about raising money for your business?\\n What is a question you wish more people who wanted to start a business would ask you?\\n What\\u2019s the toughest thing about having a team?\\n How do you connect with the people you need to if you aren\\u2019t even on their radar?\\n \\xa0\\n Guest Bio:\\n Dianna Cohen is the Founder of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community.\\xa0 Prior to Crown Affair, Dianna founded Levitate, a brand marketing agency, where she led initiatives for brands including The Wing, Harry's, Flamingo, Outdoor Voices, etc.\\xa0 Dianna is part of Forbes' 30 Under 20 for the Class of 2019.\\xa0 She currently resides in New York with her fianc\\xe9 Alexander."