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b'I\\u2019m so excited for you all to hear my conversation with the magical trifecta that is Betches Media \\u2013 Samantha Fishbein, Jordana Abraham and Aleen Kuperman. With a following of more than 6 million followers on Instagram, their presence has taken social media by storm with their funny and light-hearted approach to wellness, dating, careers, pop culture, politics and more. If you haven\\u2019t heard of them, I highly recommend traveling down their entertaining Instagram rabbit hole (I did and it was incredible).\\n In an effort to offer the missing female counterpart to the \\u201cbro\\u201d culture, these three college friends decided to share their voice and opinions with the masses. With an obvious need fulfilled, their website at the time took off and has since morphed into podcasts, an eCommerce store, books and so much more.\\n With two books already under their belts, a third book, \\u201cWhen\\u2019s Happy Hour,\\u201d which focuses on careers is set to release Oct. 23. Whether you\\u2019re in college, unfulfilled by your job or fulfilled but driven for more, this book will teach you how to succeed in a career and make yourself better \\u2013 with lots of laughs along the way.\\n These women are redefining what it means to love what you do, and I\\u2019m so happy they\\u2019re taking us all along for the ride.\\n \\xa0\\n In This Episode You Will Learn About:\\n What Betches Media is all about and how it was founded\\n Taking action and creating content\\n Taking an honest look what you\\u2019re good at \\u2013 and what you\\u2019re not so good at\\n Importance of planning\\n Self-awareness\\n Monetizing what you\\u2019re good at\\n The ups and downs of eCommerce\\n How Betches found their voices through speaking the thoughts that other people were thinking\\n How Betches deal with criticism\\n How Betches manage their friendships\\n Who Betches wrote \\u201cWhen\\u2019s Happy Hour\\u201d for\\n Redefining what it means to love what you do\\n \\xa0\\n \\xa0\\n Resources:\\n Instagram: @betches, @shopbetches\\n https://betches.com/\\n Book: When\\u2019s Happy HourFound wherever books are sold or preorder at https://betches.com/Whens-Happy-Hour-Betches-Book/\\n\\n Podcasts: https://betches.com/podcasts/\\n \\xa0\\n \\xa0\\n Question Highlights:\\n Could you explain and break down what you\\u2019re doing in your business?\\n How did you all get started and what was your intention in the beginning \\u2013 and how has it changed since then?\\n Why did you pick the topic for your new book?\\n In the beginning of your business, what were the parts you loved to do and what parts were challenging?\\n What do you do to protect and nurture your relationships with each other?\\n What are your favorite parts of what you\\u2019re doing now?\\n What is a question you wish more people would ask you?\\n What are some new challenges coming up for your business right now?\\n Who is your new book, \\u201cWhen\\u2019s Happy Hour,\\u201d for?\\n \\xa0\\n \\xa0\\n Quotes\\n "It\\u2019s better that people are saying something, even if it\\u2019s not good, than not saying anything at all. At least criticism shows that people care.\\u201d\\n \\u201cEven the most amazing job that allows you to follow your passion is work.\\u201d\\n \\u201cFollow what makes you happy, what you\\u2019re good and what moves you, and live in a way that aligns with that.\\u201d\\n \\xa0\\n Betches is a multi-platform media company for millennial women to experience comedy and empowerment in an honest environment. Founded in 2011 by Cornell University alumni Aleen Kuperman, Samantha Fishbein, and Jordana Abraham, the company was launched as a blog with the core column \\u201cBetches Love This.\\u201d Betches has since expanded to become a robust, digital destination that boasts a strong social media presence through their cult Instagram with more than 6.2 million followers, @Betches, two New York Times bestselling books, I Had a Nice Time And Other Lies\\u2026 and Nice Is Just a Place in France, e-commerce platform, Shop Betches, and vast editorial content including multiple pop-culture, political, and new-centric podcasts and video. Visit www.betches.com to learn more.\\n \\xa0\\n Follow me on social media @LoriHarder on Instagram and Lori Harder on Facebook'