George Freney - Entrepreneur, Space Explorer and Success and Failures of Life

Published: July 13, 2021, 11:40 p.m.

I am an experienced entrepreneur who is passionate and curious about how rapidly accelerating technology combined with changing human behaviour creates challenges and opportunities for people, businesses and governments. The idea lifecycle fascinates me and I am continuously thinking about the best way to generate ideas, quickly asses if they are worth testing and validate if they are worth launching. I have been involved with many technology-centric businesses as an investor, advisor, founder, director and executive. In 2007 I helped found conTgo a market-leading mobile travel technology platform which was sold in 2013. In 2012 I co-founded booodl to solve a complex problem for physical retail businesses. I led the company from initial idea through 5 rounds of fundraising, securing strategic customers and partnerships, multiple strategies and product pivots and the decision to stop pursuing the mission. I am a Founding Partner at 11point2 which runs a Collaborative Entrepreneurial Innovation Lab focused on helping people, businesses and government identify and validate worthwhile ideas.