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The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze. He shares the practical strategies he used to do it. How to craft a compelling vision. How to make sure all your employees share that vision. Plus, the four key objectives every successful business pursues in order to succeed. It’s a masterclass in authentic branding and visionary leadership from a man who knows exactly what it takes to excel at the highest level -- and what he shares will help you excel, too.