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If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it. On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences. She’ll show you how, too -- and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode! http://buildingastorybrand.com/115