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This week on the DMT 1-2-1 show a feature on the social music apps developer Smule focusing in particular on the Artist Program recently launched by the company.

It was a real pleasure to welcome Jeannie Yang, Chief Product and Design Officer and Turner Kirk, Artist Relations Manager at the company to the show. We cover a fair bit of ground going all the way back to the first ever collaboration with an artist with the T-Pain app in 2009, the natural evolution of the relationship of the company with musicians and how that converged into the Artist Program.

We chat about how the partnership between Artists and Smule could help create an ecosystem that encourages discovery as well as create a new revenue stream. Finally we catch a glimpse of Smule's plans for the social future of the platform.

It was great to finally catch-up with a company that I've been keeping an eye on for years, so I really hope you enjoy this show.

Have a fantastic week and 'till next time.

Andrea Leonelli
http://www.digitalmusictrends.com
http://www.twitter.com/digimusictrends