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Today we talk with Chris Gronkowski, former NFL fullback and owner and inventor of the Ice Shaker ™ . He shares his story, life lessons, and how he started his football and business careers. He talks about his business ideas and successes, including developing and marketing his Ice Shaker ™ cup. He also talks about the unique features of his product and how he was able to build his sales before and after his experience going on Shark Tank. We talk about how he benefited from partnering with his wife, as well as how a unique, quality product and great customer service is the real key to being competitive. We also discuss key business strategies such as email lists, Social Media, Storytelling, and being adaptable and agile as you build your business.

-Chris’s Background, Life Lessons 1:34
-Knowing His Options, Starting and Developing His Business 15:26
-Building Sales; Working With Your Spouse 31:03
-Patents; Email Lists; Social Media; Being Adaptable 40:06

“Just look back to 2 decades ago: the biggest companies in the world, those aren’t even the biggest companies in the world today. And that means there’s a lot of change going on all the time, and if people are relying on a single source of income without diversifying, they’re eventually gonna get caught, unless they’re part of the lucky 10% that rides the thing out all the way out to retirement.” 16:30

https://www.iceshaker.com/
Chris's Podcast: https://podcasts.apple.com/us/podcast/gronkd-up/id1480877215
Reach Out To Keith, Get Help and Resources: https://dincpie.com/