With its 20th anniversary over the corner, TripAdvisor is rumored to have ten (10!) new advertising products in beta tests, with the goal of doubling its media and ads revenue from $153M to $306M within 3–5 years. Be ready for some cluttered UX, buddies… With ambitious plans ahead, TripAdvisor even found the time to buy SinglePlatform, a marketing suite for restaurants. SinglePlatform “helps local businesses get discovered” and “keep business information consistent and up-to-date” across an expansive network of publishers “including Google, Yelp, Facebook, YP, Foursquare, and more”.