Booking.com To Open Genius Rates To Other OTAs

Published: Nov. 23, 2019, noon

Over the last couple of days, you may have received an email from Booking.com, stating that, starting from 2 December, you’ll “gain access to a larger audience as your Genius rates will be offered to the most frequent travelers across other companies within the Booking Holdings family.” According to the company-formerly-known-as-Priceline, the new feature is “an effective way to increase your visibility and bookings with a similar audience.” The email explains that the absence of an active response from the hotels will be considered as “silent consent.” “If you’re happy to extend your Genius rates to this new group of customers,” the email continues, “there is no further action required.” As this could be an open highway for even more rate leakage, make sure that, if you’re not happy with the new Genius policy, you disable the feature by following the instructions here.