Swedish startup, Atomize, announced the launch of the first-ever RMS supporting real-time price optimization. “By retrieving and analyzing live market data,” official press release states, the RMS can exploit all those revenue opportunities that, otherwise, would “be gone in a matter of minutes or even seconds.” “Revenue managers,” Atomize CEO, Alexander Edström, commented, “can no longer afford to base pricing decisions on outdated market information (and) leave money on the table.” Atomize RMS relies on robust real-time optimization algorithms and a 2-way connection with the PMS. Read the official PR here.