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b"We are excited to be talking to our first female founder Alexis Horowitz-Burdick this week. Alexis is the founder and CEO of Luxola.com, the number one online destination for beauty products in South East Asia.\\n\\nAlexis discusses her transition from first successful exit, and the unique approach taken to build and launch her current venture Luxola.com. We then dive into how hiring the right people at startups evolves as the company grows, and finally strategies for organic growth through search engine marketing.\\n\\nAfter recording this episode Luxola has recently been acquired by Sephora and parent company LVMH, which has been viewed as a very positive step in the Singapore startup ecosystem.\\n\\nCompanies Mentioned In The Episode:\\nGoogle Analytics\\nRJ metrics\\nNeo Innovation\\n\\nShow Notes also at www.maintainmedia.com\\n\\nWhy Alexis started Luxola.com?\\nWhat lessons from your previous venture did you take into Luxola?\\nIn the context of content marketing, what is your current strategy?\\nWhat was your starting strategy for user acquisition?\\nHow did you reach MVP, initial tracking and funding?\\nWhat were the next major hires after the CTO?\\nWhat the characteristics of these hires?\\nWhat's your take on startup 'culture'?\\nWhat are you core KPIs?\\nAre you acquiring new users organically, what is your SEO development?\\nIs your search engine marketing in-house or agency based?\\nWhat tools do you use to organise yourself?"