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\\xa0If Santa was interested in making gifts for the world of PLM, he would be very busy trying to figure out what to deliver to our listeners. But we\\u2019ve got Santa covered on today\\u2019s episode of the Digital Enterprise Society podcast. Thom Singer and Craig Brown are joined once again by Mark Pendergast, and this time everyone has agreed to be nice rather than naughty as they dream about the future.\\xa0 From PLM changes that need to happen to the killer app that all of our listeners are secretly hoping for, this episode of the Digital Enterprise Society podcast has something for everything as we bring 2021 to a close and look ahead to a bright future in 2022.\\xa0

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On today\\u2019s podcast, you will learn:

A wish for new PLM features

• It\\u2019s time to embrace the data- we need PLM features that allow for easy ingestion of data.\\xa0
• Seamless measurements in the PLM context would make this data processing much easier.\\xa0
• This request is not impossible- it can be done easily and inexpensively.\\xa0
• There is a need to unclog the parts (or the products) and simplify access to the critical information.\\xa0

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A wish for better support

• There needs to be better support for reidentification.\\xa0
• Fit and form are generally addressed while function gets left behind.\\xa0
• Functions and their behaviors need to be acknowledged.
• Implementation needs to be a higher priority.\\xa0
• Some of this work has been ignored for half a century, and it\\u2019s time for a change.\\xa0

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A wish for new scope areas

• The object model needs to redirect to focus on people, products, and\\xa0
• A workbench-oriented PLM that brings information together would allow people to do their job more efficiently.\\xa0
• These workbenches could optimize the ability to do an engineering task.
• Supply chain resiliency could be resolved with better discussions about optimized PLM.\\xa0

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A wish for a more ERP-like model

• ERP is at least 20 years ahead of PLM.\\xa0
• Standard business templates can help with customized processes.\\xa0
• Niche providers have optimized templates that have aided in their success.\\xa0

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A wish for evolved relationships

• Solution provider and vendor relationships need to evolve to a higher level.\\xa0
• Money tends to complicate the relationships that are formed over decades.\\xa0
• Everyone needs to work to do the things that make partnerships stronger.\\xa0
• A multi-discipline sharing of results would help to evolve relationships.\\xa0
• An over-focus on sales and zero focus on revenue is hurting everyone.\\xa0

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A wish for the latest PLM apps

• PLM needs to move into the business process arena to fulfill its purpose.
• We need the ability to utilize an integration platform.\\xa0
• The digital twin needs to be more readily available and in 4D.
• The killer app would bring high-speed internet, the cloud, and meaningful use cases together in a seamless way.

Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.

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Digital Download: Virtual Round-Table Series