Podcasts Technology Digital Enterprise Society Podcast Improving the Customer Experience with Digital Tools

Improving the Customer Experience with Digital Tools

Published: Sept. 14, 2022, 4 p.m.

b'

\\xa0Who is a digital customer and what do they expect from companies in today\\u2019s fast paced, digitally driven world? On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer sit down with Howard Tiersky, CEO and Founder of FROM and author of Winning Digital Customers for a conversation about the role that digital tools play in today\\u2019s customer experience.\\xa0 Whether they realize it or not, nearly every customer experience is affected by digital tools, and it is up to companies to keep up with the rapid change of pace that customers are demanding.\\xa0

\\xa0

On today\\u2019s podcast, you will learn:

\\xa0

Who is a digital customer?\\xa0

  • Digital customers live a digital-centric lifestyle.\\xa0
  • Techniques of digitalization can help a customer visualize a product long before it is made.\\xa0
  • Keeping the value the customer wants front and center continues to shift toward digitalization, especially in vehicles.\\xa0

\\xa0

Maximizing the value proposition of customer preferences

  • First, understand the customer you are addressing.\\xa0
  • Utilize a wide range of customer research strategies.\\xa0
  • Too many companies underinvest in customer research.\\xa0
  • Digital technologies bring the ability to show off what a product could be.\\xa0
  • Requirements are a tool, improved experience is the ultimate goal.\\xa0

\\xa0

Clarifying the term \\u2018digital\\u2019

  • The terms we use to describe digital anything is just a reference to the tools that are used.\\xa0
  • Digital refers to every aspect of a product or service, it is no longer an isolated department.\\xa0
  • Digital is the future of every business, even Taco Bell.\\xa0
  • The customer experience is improved when companies utilize digital.\\xa0

\\xa0

Digitalization versus digital

  • Digitalization takes something analog and creates a digital format.\\xa0
  • Digitalization can also refer to the digital transformation.\\xa0
  • Either way, customers have changed to be more digital and companies have to follow suit.\\xa0
  • The digital experience has to meet the needs of today\\u2019s customer.\\xa0

\\xa0

Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.

\\xa0

Digital Download: Virtual Round-Table Series

'