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b'Communication tends to always fail, except by accident. And that is not because we wouldn\\u2019t try hard, but because we fall victims of assuming rational behaviour where in fact the situation is full of affect, emotion and behavioural biases: irrational beliefs or behaviours that can unconsciously influence our decision-making process.We unpack five common situations in product management, and discuss what behavioural biases present in the situations can lead us astray. We then prescribe what software professionals should do to avoid those biases.The speakers are Eva H\\xf6glin, Atlassian software and product management expert from Riada, now part of Eficode, and Markus Kanerva, a behavioural consultant and a senior lecturer in Laurea University of Applied Sciences.Related links:-Eficode Academy: https://hubs.li/H0PV_W70-Set the strategy to drive a successful DevOps transformation: https://hubs.ly/H0PV_ZG0Speakers:https://twitter.com/MarkusKanervahttps://www.linkedin.com/in/markus-kanerva-5529721/https://www.linkedin.com/in/evahoglin/Relevant content from Eva:Team Topologies: https://teamtopologies.com/Act Like A Startup: https://sloanreview.mit.edu/article/act-like-a-startup/SAFe: https://www.scaledagileframework.com/DevOps: https://devops.com/category/blogs/leadership-suite/Relevant content from Markus:A really fun book: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions: Ariely, Dr. Dan: 9780061353246: Amazon.com: Books. https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Good introduction plus some management applications: Amazon.com: Judgment in Managerial Decision Making eBook: Bazerman, Max H. : Kindle Store. https://www.amazon.com/Judgment-Managerial-Decision-Making-8th-ebook/dp/B00AOAK26S/ref=sr_1_2?dchild=1&keywords=bazerman&qid=1622192646&s=digital-text&sr=1-2 This will make you a magician: Amazon.com: Pre-Suasion: Channeling Attention for Change (Audible Audio Edition): Robert B. Cialdini, John Bedford Lloyd, Simon & Schuster Audio: Books. https://www.amazon.com/Pre-Suasion-Robert-Cialdini-Ph-D-audiobook/dp/B01JAYK6HI/ref=sr_1_1?dchild=1&keywords=presuasion&qid=1622192218&s=books&sr=1-1 The evolution of behavioral economics explained in an easy way: Amazon.com: Misbehaving: The Making of Behavioral Economics (Audible Audio Edition): L. J. Ganser, Richard H. Thaler, Audible Studios: Audible Audiobooks. https://www.amazon.com/Misbehaving-Richard-Thaler-audiobook/dp/B00VQTALSA/ref=sr_1_1?dchild=1&keywords=misbehaving&qid=1622192309&s=audible&sr=1-1 How to apply on screens: Amazon.com: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior eBook: Benartzi, Shlomo, Lehrer, Jonah: Kindle Store. https://www.amazon.com/Smarter-Screen-Surprising-Influence-Behavior-ebook/dp/B00P891E4E'