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Gamification expert Gabe Zichermann was in the Netherlands to give a talk at TheNextWeb conference in April. We managed to tackle him for an interview, and he put the Gamification hype into perspective for us with some compelling examples and a lot of theoretical background. We talk about user engagement as a metric, SAP as a gamification frontrunner (yes, SAP), behavioral economics and gamification as a silver bullet. Gabe finishes with a life lesson he got from playing a lot of Sid Meier\'s Civilization.

You can follow Gabe on Twitter at @gzicherm

This interview was recorded at the beautiful rehearsal theater of Hettoneelspeelt (http://www.hettoneelspeelt.nl/verhuur/)

Interview by @freekl and @tjeerdhans
Audio post-production by @mendelt

Links for this podcast:

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• gamification.co, Gabe\'s site about all things Gamification
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• Gabe is a fan of the work of Nadya Direkova, UX designer at Google
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• Some examples Gabe talks about: www.stackoverflow.com, www.huffingtonpost.com and the Frequent Flyer Program of United Airlines
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• The Wikipedia page about Gamification
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• A dedicated wiki for Gamification
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• Gabe\'s books
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