Devign - The Power of Words - S03E02

Published: Dec. 6, 2020, 6 p.m.

Recorded pre-COVID. Shining light on the importance of words, we jump into Marion’s mind. How do you tailor copy, and a brand, to the end customer instead of yourself? 

The industry is changing to a more conversational tone and a more collaborative process. Understanding the client, their customers, and people in general is a requirement when trying to engage them in the ever increasing volume of advertising.