BROADCASTS.com

b'

Welcome to another episode of Develomentor. Today's guest is Mada Seghete

Biography

Mada leads market development and culture initiatives at Branch and is also one of its co-founders. Branch specializes in deep linking for mobile applications. Mada was born and raised in Romania and she came came to the US to study Electrical and Computer Engineering at Cornell University. She later earned her Masters of Engineering and MBA from Stanford.\\xa0

Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. Mada regularly speaks about mobile growth at top tech events like Web Summit and SaaStr, and was included in Linkedin\\u2019s Next Wave: 150 top professionals in 15 industries all under 35.

If you are enjoying our content please leave us a rating and review or consider supporting us

A note from Grant

Mada Seghete is originally from Romania. She did her undergrad in computer engineering and computer science at Cornell University before launching her career as a software engineer at Siemens Medical Solutions. \\xa0

After her time at Siemens, Mada returned to school, this time at Stanford to get her master\\u2019s in Management Science and Engineering as well as her MBA. From that base of engineering, Mada Seghete pivoted into consulting, business development and product management for the likes of Deloitte and Yola.com. She then ventured out on her own to co-found Kindred Prints. \\xa0

These days, Mada is the co-founder and head of marketing at Branch, a company powering mobile deep linking for the likes of Pinterest, Slack, Ticketmaster and Tinder.\\xa0 In addition to that, Mada is a regular public speaker on growth hacking and mobile, including via her own podcast \\u201cHow I grew this\\u201d.\\xa0

Stay tuned as we hear how Mada Seghete growth hacked her way from software engineering to co-founding a company that\\u2019s raised over $50 million in venture capital.

-Grant Ingersoll

Additional Resources

Learn more about Branch \\u2013 https://branch.io/

What You Do Is Who You Are: How to Create Your Business Culture (book) \\u2013 by Ben Horowtich\\xa0

The Culture Code: The Secrets of Highly Successful Groups (book) \\u2013 by Daniel Coyle

You can find more resources in the show notes
To learn more about our podcast go to https://develomentor.com/
To listen to previous episodes go to https://develomentor.com/blog/

Connect with Mada Seghete
LinkedIn
Twitter

Connect with Grant Ingersoll
LinkedIn
Twitter