David Aaker

Published: Nov. 7, 2022, 11 a.m.

b'

Hailed the \\u201cFather of Modern Branding,\\u201d David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, \\u201cThe Future of Purpose-Driven Branding,\\u201d and his legendary career.

'