Co-hosts Dave Franchino and Stefanie Norvaisas talk with Vance Strader, Chief Group Engineer in Advanced Engineering for Harley-Davidson. Vance discusses how innovation takes shape at a company with an iconic brand and devoted consumers. From starting the LiveWire Lab in Silicon Valley to develop electric motorcycles to user research around the world, Harley is actively exploring the future of two-wheeled transportation to keep its brand vibrant in its second century.