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A good high profile security threat seems like a good time to alert potential customers about how your product could help or even prevent a breach. Seems like a solid sales tactic for any industry that is not cybersecurity.

Check out this post\\xa0for the discussion that is the basis of our conversation on this week\\u2019s episode co-hosted by me,\\xa0David Spark\\xa0(@dspark), the producer of\\xa0CISO Series, and\\xa0Geoff Belknap\\xa0(@geoffbelknap), CISO,\\xa0LinkedIn. We welcome our guest Angela Williams, CISO, UL.

Thanks to our podcast sponsor, Automox

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In this episode:

• Is tying your product to a high profile event a good sales tactic for vendors?
• How can vendors best help cybersecurity professionals during emergency situations?
• Is there a correct way for vendors to capitalize on a high profile event?