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“Before people can begin something new, they have to end what used to be and unlearn the old way.” — William Bridges

People put a lot of time, energy and money into learning new things. They listen to podcasts, read the latest self-help books, follow the big names in the game and try and implement what they learn. But it is only natural that learning and applying new knowledge and skills will be much harder if we haven't first identified unhelpful behaviour, attitudes and belief first.

“Every mile you go in the wrong direction is really a two-mile error. Unlearning is twice as hard as learning.” –Unknown