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Published: Oct. 7, 2022, 11:22 p.m.

Shoshana Berger, is an author, founder, as well as executive editor at Ideo. Her book on facing Mortality, A beginner’s Guide to the End, which you co-authored with Dr. BJ Miller, was published by Simon & Schuster in 2019. In support of the book, she also published op-eds and essays in the New York Times, TIME, Fast Company, and other publications.

She was a senior editor at WIRED, and co-founded the DIY design magazine, ReadyMade, which was a finalist for a National Magazine award. In 2006 she turned this into a book, Ready Made: How to Make (Almost) Everything.

Through her early work in journalism, starting her own business and a lap in the corporate world, she began to develop what has become a Swiss Army Knife of experience including guiding innovation sprints, helping global organizations use the tools of storytelling to generate ideas, shaping the voice of a brand, and even projects that have helped reimagine Judaism, death, and school lunch. And for those of us didn’t know, she also wrote a book about William Butler Yeats living in New York in the year 2029.

Shoshana, believes in leading with a strong story, bringing everyone within a team along for the ride, and the question, How do you tell a human story that also drives business?

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