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Published: Oct. 7, 2022, 11:22 p.m.

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Shoshana Berger, is an author, founder, as well as executive editor at Ideo. Her book on facing Mortality, A beginner\\u2019s Guide to the End, which you co-authored with Dr. BJ Miller, was published by Simon & Schuster in 2019. In support of the book, she also published op-eds and essays in the New York Times, TIME, Fast Company, and other publications.

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She was a senior editor at WIRED, and co-founded the DIY design magazine, ReadyMade, which was a finalist for a National Magazine award. In 2006 she turned this into a book, Ready Made: How to Make (Almost) Everything. Through her early work in journalism, starting her own business and a lap in the corporate world, she began to develop what has become a Swiss Army Knife of experience including guiding innovation sprints, helping global organizations use the tools of storytelling to generate ideas, shaping the voice of a brand, and even projects that have helped reimagine Judaism, death, and school lunch. And for those of us didn\\u2019t know, she also wrote a book about William Butler Yeats living in New York in the year 2029.

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Shoshana, believes in leading with a strong story, bringing everyone within a team along for the ride, and the question, How do you tell a human story that also drives business?

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CONTACT SHOSHANA BERGER

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Instagram: https://www.instagram.com/shoshanaberger/?hl=en

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Website: https://www.ideo.com/people/shoshana-berger

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CONTACT RON CECIL

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Website: https://www.roncecil.com/

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Instagram: https://www.instagram.com/rcecil/

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Facebook: https://www.facebook.com/ron.cecil

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CONTACT DANIEL PENNER CLINE

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Instagram: https://www.instagram.com/dpennercline/

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Facebook: https://www.facebook.com/profile.php?id=1498866808

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Support CFS through PATREON or ANCHOR.FM

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