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How to use a podcast as a strategic marketing tool with Mark Asquith
Podcasting is a hot topic at the moment and our guest this week saw so much value in podcasting he decided to set up not one, but four companies all about podcasting. There are many marketing opportunities to be gained from podcasting even if you don’t want to start your own show - you can always find a show to be a guest on and use that as a key asset in your business. Mark Asquith goes by the name of that British Podcast Guy and has a wealth of knowledge and experience about podcasting - we talk about what got him into podcasting in the first place, his goals and vision for his tech companies and his thoughts on where podcasting is going in the future.